SELECTED WORK · KRISTI H. SHOCK
Fifteen years of launching things that sell.
Executive interview series. Webinars. Product launches onto Target and Walmart shelves. Paid ads, lead funnels, and influencer campaigns. Here is what I built and what it produced.
588
qualified webinar leads in 45 days, with about 50% attendance (CareerBuilder)
$2M+
in launch revenue within six months, across 10+ product launches (UpSpring)
300%
increase in direct web traffic, and organic search doubled (Elite Heating & Air)
Six stories. Real numbers.
TECHTalks: an executive interview series
I created and produced a thought-leadership video series with executives in engineering, Salesforce, and other recruiting specialties, and recruited the guests through my own network.
COMPUTER FUTURES · 2019–2020
Result: the series generated multiple placement contracts.
Executive webinar campaign
An integrated campaign across email, social, paid media, and content, built with Sales, Product, and eCommerce around buyer segments.
CAREERBUILDER · 2021–2022
Result: 588 qualified leads in 45 days.
Product launches onto retail shelves
Launch strategy, messaging, and campaigns for a mom-and-baby brand, and support for distribution through Walmart and Target.
UPSPRING · 2017–2019
Result: $2M+ in six months on launches.
Influencer launches and social content
Influencer-led launches that earned millions of views, and a meme I posted while managing social media that reached 1.6 million impressions in its first six weeks.
UPSPRING · SOCIAL & INFLUENCER
Result: millions of views, 1.6M impressions.
Local lead generation for an HVAC company
Facebook advertising, reputation management, and Google Business Profile work, plus lead-generation events run end to end.
ELITE HEATING & AIR · 2016–2017
Result: 300% direct traffic lift, organic doubled, 40+ qualified leads per event.
Paid ads and launch campaigns for clients
Google Ads for a youth competition brand, holiday campaigns for Oliver Care Co., and launch strategy for Posh Peanut’s Disney and Hello Kitty collaborations.
KHIGHTOWER · CLIENT WORK
Result: ~$40K holiday sales, ~$17 per conversion, 10x+ ROAS on top campaigns.
What it proves.
✓ I reach executives
Series built around senior guests turned conversations into contracts.
✓ I launch to shelves
Messaging, influencers, and retail channels working as one plan.
✓ I build the system
Funnels, paid media, and email that keep producing after launch day.