KHIGHTOWER · THE RESOURCE HUB FOR MARKETERS & BUSINESS OWNERS
Marketing strategy. AI systems. Human judgment.
I’m Kristi Shock. My work starts with understanding the business, asking the right questions, and deciding where technology needs human oversight. Explore my marketing portfolio and the self-serve AI marketing resources I’m developing. The product catalog is being prepared.
588
webinar leads generated through an expert-led CareerBuilder campaign
$2M+
in launch revenue within six months, across 10+ product launches
300%
increase in direct web traffic, with organic search doubled
Work that moved numbers.
TECHTalks executive series
An interview series I created and produced with executives in engineering, Salesforce, and other recruiting specialties.
COMPUTER FUTURES
Result: multiple placement contracts.
Executive webinar campaign
Email, social, paid media, and content working as one campaign, built with Sales and Product.
CAREERBUILDER
Result: 588 webinar leads.
Product launches to retail shelves
Messaging, influencers, and campaigns for launches that earned over $2M in six months.
UPSPRING
Result: $2M+ and distribution through Walmart and Target.
What I build.
✓ Launches
Positioning, influencers, and retail channels working as one plan.
✓ Lead funnels and paid ads
Webinars, email, and paid media built to produce qualified leads.
✓ Executive series
Interview series that put senior guests in front of the right buyers.
Explore what’s next.
Browse the resource library or explore the self-serve product direction. I’m building reusable tools, not taking on client-service projects.