KRISTI H. SHOCK · MARKETING STRATEGIST & FOUNDER, KHIGHTOWER
Marketing that fills pipelines and shelves.
15+ years launching products, building lead funnels, running paid ads, and turning executive conversations into contracts. See what I built and what it produced.
588
qualified webinar leads in 45 days, with about 50% attendance
$2M+
in launch revenue within six months, across 10+ product launches
300%
increase in direct web traffic, with organic search doubled
Work that moved numbers.
TECHTalks executive series
An interview series I created and produced with executives in engineering, Salesforce, and other recruiting specialties.
COMPUTER FUTURES
Result: multiple placement contracts.
Executive webinar campaign
Email, social, paid media, and content working as one campaign, built with Sales and Product.
CAREERBUILDER
Result: 588 qualified leads in 45 days.
Product launches to retail shelves
Messaging, influencers, and campaigns for launches that earned over $2M in six months.
UPSPRING
Result: $2M+ and distribution through Walmart and Target.
What I build.
✓ Launches
Positioning, influencers, and retail channels working as one plan.
✓ Lead funnels and paid ads
Webinars, email, and paid media built to produce qualified leads.
✓ Executive series
Interview series that put senior guests in front of the right buyers.