Are you effectively leveraging the power of SMS campaigns (ie ‘short message service’)? With an impressive 80% open rate, SMS marketing campaigns far outperform email marketing, which typically sees only a 20% open rate. And that’s even with a highly engaged audience!
Discover how easy it is to launch SMS campaigns that get your business more leads, booked appointments and sales with KHightower, the best SMS Marketing Platform, in our humble opinion :).
Build your text message marketing campaigns directly within the Workflows tab alongside your email campaigns. It’s straightforward and efficient! Adapt your message easily for each communication channel, but keep your overall calls to action consistent.
Here are some impactful ways you can use SMS campaigns that will provide real value to your customers:
- Surveys: Engage customers through personalized SMS surveys to gather valuable feedback and insights. This direct approach often garners quicker responses than email.
- Meeting Reminders: Enhance punctuality and engagement by sending SMS meeting reminders for purchases, events, appointments or followups. Since the majority of text message are seen in the first 20 minutes of being sent, they are significantly more effective and less likely to be overlooked compared to email reminders, helping you save time and avoid missed appointments.
- Short Updates/News Alerts: Keep your messages concise. Brief updates about your latest newsletter with a link to read, or updates about services can encourage repeat business from existing customers. But use these sparingly! Cadence is key to making sure your audience looks forward to these marketing texts.
While SMS campaigns are excellent for engaging new or potential customers, they should be approached with care. Initially, aim to inform or gather information rather than sell directly.
Remember, compliance with regulations like GDPR is crucial, especially if your business operates in the UK. Always secure permission before collecting personal data such as mobile phone numbers.
Beyond SMS campaigns, consider direct message campaigns on popular apps like Meta (formerly Facebook), Instagram, WhatsApp, and X (formerly Twitter). These platforms offer high engagement rates, with an average open rate of 88%, similar to SMS.
Automated chat platforms like WeChat or ManyChat are good options, but KHightower users now have access to Conversational AI inside their accounts that allows them to leverage AI and automate customer interactions across many messaging platforms including Facebook Messenger, WhatsApp, X (formerly Twitter) DMs, Instagram DMs, and other key ways to reach your target markets.
If you’ve read this far, you are one step closer to using text messages in your business growth and marketing strategy. If you want more of the best ways to market and re-market to potential customers, get started with the KHightower marketing tool.
